Can you feel it? The shininess of a New Year is upon us. The algorithm is ready to unleash a torrent of targeted ads designed to get us to lose weight. Or gain weight but lose fat. Or transform ourselves. Or get after it. Crush our goals. Smash our records.
Can you feel it? The exhaustion of the Hamster Wheel of Striving. Another 365 days spent trying to be another version of ourselves. A better version of ourselves.




That Sunday and New Years Eve — two diabolical days — are joining forces this year is not an accident. No, there is something greater here at play. A dark cabal of self-helpers hoping that you will buy what they are selling, when what they are selling is a lie.
Well guess what, cabal? It’s optional, and this year we are opting out.
This year, we are going to follow the advice of Mary Oliver and let the soft animal of our body love what it loves even if what it loves is an ice cold Diet Coke from the can and 1.5 hours of dissociating on your Nintendo Switch every night (a r…




