Feelings & Co. by Nora McInerny

Feelings & Co. by Nora McInerny

The Sunday Dreads

Yummmmm...dopamine.

Make your menu with me.

Nora McInerny's avatar
Nora McInerny
Oct 13, 2024
∙ Paid

I’m not only a hater, I’m a scroller.

Sex is great and all, but I love hunching over my little pocket supercomputer, watching 3-17 seconds of a video before moving onto the next one. I love the sweet, sweet feeling of adding something to my online cart or adding a bag of Peanut M&Ms to my face.

I love what experts call cheap dopamine, the version of our feel-good neurotransmitter that we can get as quickly as possible. It’s the reason we keep scrolling, keep watching, keep snacking, keep doing whatever makes us feel good fast.

A few years ago, I read the book Dopamine Nation and thought, wow there are lot of good ideas in here. Then I put that book down, picked up my phone, and promptly forgot everything I learned. That’s not an indictment of the quality of the content, we made an episode of TTFA with the author earlier this year, but a reflection of the chokehold that dopamine has on my fragile little brain.

What’s a girl to do when the promise of (short-term) good feelings are right th…

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